April 2017

Keys To Invention Success For Infomercials

by atratner

Does the product solve a problem? Does it make life easier? Does it meet a significant need faced by a large number of consumers? Product should solve rather than prevent. In general, it is harder to sell a product that prevents a problem, than it is to… Read More »Keys To Invention Success For Infomercials

More Keys to Inventing Winning Products

by atratner

Uniqueness. Must be unique. Not just an incremental improvement of an existing product. Best if it’s a “never seen before” product! Visual and demonstrable. Must be extremely visual and easily demonstrable on TV.Simple products. KISS. Items that involve concepts that are not difficult to grasp.… Read More »More Keys to Inventing Winning Products